Welcome to my Professional Blog
For me, writing is a way to inform, to entertain and to connect people. I take pride in my content and write a wide variety of articles for promotional, informational and sometimes sponsorship purposes. I invite you to explore my blog and contact me for more information.

Social Selling with Shane Gibson
The second day of Marketing Week featured Shane Gibson: he is listed under Forbes at one of the top 5 Social Salespeople in the World. When asked about how he managed to crack the list, his answer was simply that it just kind of happened; he built up his profile online, and overtime he cracked the list without him even knowing about it.
This answer is telling in a number of ways. Ultimately there is no secret formula to success on social media; what is really needed is daily dedication to creating great online content and building your personal brand.

Marketing Association Spotlight: Carli
The BCITMA is not all work. When we need to have fun, we turn to our VP of Events Carli, who organizes various events throughout the school year for our entertainment. Remember the series of three parties we held earlier in the year? You know, those parties that had music, great people and only one casualty?
Well those parties are all organized by Carli and the Events Committee. And students love parties, which is probably why the Events Committee generates a lot of interest and has high rates of membership. As the VP of Events, Carli creates the live gatherings that bring the club together and allow everyone to have fun in the process.

Sales Panel
Selling is needed everywhere, because it is what allows everything else to happen. Unfortunately, the pervasiveness of selling is also a reason why it is so misunderstood. Everyone has to sell, but most people are not good at it. The proverbial used car salesman is a representation of how many salespeople resort to harassment, misrepresentation or pressure tactics for the sake of earning their next commission.
Actual professional salespeople are neither pushy nor manipulative. Instead they are collaborators. They listen to clients and help them solve their problems. They communicate well with people (this is not the same as being talkative!). They are driven and ambitious. And they have a lot of fun doing so.

The 2008 Financial Crisis
The consequences are well established, but what exactly went wrong? For the purposes of this article one fundamental cause will be covered: poor business practices. Mortgage lenders misrepresented their products to both people loaning money and the institutions that bought those loans (more on this later). The result was a catastrophe for everyone.

Qlik
Qlik is a leader in visual analytics, providing a fully integrated, simple, and intuitive visual analytics platform that delivers insight at the point of decision. Qlik delivers a complete analytics solution that includes self-service and governed data visualization, centralized guided analytics, collaborative analytics and reporting, and embedded analytics. Approximately 37,000 customers worldwide rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden connections within their data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik has offices around the world with more than 1,700 partners covering more than 100 countries.

Western Media Group
Western Media Group was revolutionary for combining and selling media solutions across four independent media platforms: radio, television, outdoor and online. Not only is this convenient for clients, but the company is able to offer better solutions; Western Media Group is one of only a few companies to incorporate the products of independent media suppliers across multiple platforms to create customized solutions that specifically fit the client’s needs.

Centra Windows
Centra is a construction company that specializes in the manufacturing and installation of vinyl windows, entry doors and sidings. The company also offers building restoration services. Started in 1984, Centra is now one of the largest windows manufacturers in British Columbia with first-class company facilities.